Brandon Yopp is the director of communications and marketing for Campbell Law, planning, managing and implementing comprehensive communications and marketing strategies. He acts as primary media contact and spokesman, and directs all advertising, branding, direct mail, media relations, print publications, recruiting materials, social media and website content.
He originally joined Campbell Law as the director of communications on Nov. 7, 2011.
Since joining Campbell Law, Yopp has dramatically increased the law school’s media presence and reputation. In addition to being a go-to resource for Triangle television outlets WRAL, WTVD, WNCN and Time Warner Cable News, Yopp has placed editorials from Campbell Law faculty and administrators in USA Today, The Washington Post, Los Angeles Times, Huffington Post, Diverse Issues in Higher Education and others. He has negotiated and signed significant advertising and sponsorship agreements and has launched several successful program initiatives and social media platforms. He has also worked to expand Campbell Law’s national recruiting footprint with targeted marketing campaigns.
Under Yopp’s direction, eight Campbell Law faculty and administrators have received professional awards and recognition, including the 2011 Triangle Women Extraordinaire, 2012 and 2014 Women of Justice, 2014 Women in Business, 2014 N.C. Lawyer of the Year, 2014 Top-50 Most Influential People in Legal Education, 2015 40 Under 40 and Tar Heel of the Week.
Yopp came to Campbell Law after nearly six years as an assistant media relations director with NC State University Athletics, serving as the secondary contact for Wolfpack football and primary contact for several non-revenue programs. While at State, Yopp worked with numerous eventual NFL athletes, including Russell Wilson, Steven Hauschka, Nate Irving, Stephen Tulloch, Mario Williams and Willie Young. He was the host media coordinator of the 2009 NCAA Women's Basketball Raleigh Regional and the 2009 ACC Softball Championships. He also served as the official scorer of the 2008 NCAA Baseball Championships first and second rounds in Raleigh and the 2008 and 2009 NCAA Softball Championships first and second rounds in Chapel Hill.
A native of Sneads Ferry, N.C., Yopp earned a B.A. in communication with a media concentration from NC State in August 2005, and a master’s degree in parks, recreation and tourism management from NC State in May 2012. He will complete a master’s degree in trust and wealth management from Campbell University’s Lundy-Fetterman School of Business in August 2016.
Yopp resides in downtown Raleigh with his wife, Amber.